Mass Media Effects Across Cultures (International and Intercultural Communication Annual, Volume XVI, 1992)

vii, 269 pp. This volume encompasses a compendium of diverse perspectives on media effects. All the contributions are original pieces which attempt to represent thought, research and ethics in the massive endeavour of understanding cross-cultural media effects. A list of variables which ought to be considered in future research is suggested and the contributors emphasize that there is no one methodology for the study of these processes.