Changing Focus: Kodak and the Battle to Save a Great American Company

x, 276 pp. An examination of the health of Eastman Kodak, viewed as a company in danger. This work was published over 15 years ago, and is once again of interest due to Kodak's more recent struggles. A fascinating account of how this company continues to reinvent itself. 'Recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies.'