Ford: The Times, the Man, the Company

xvi, 688 pp. Green cloth boards. "Anyone who wants to see what a superbly done business history book looks like should read this one. Nevins and Hill can almost be said to have invented the genre. It truly lives up to its title. The authors deftly tell the stories of both Henry Ford and the FoMoCo enterprise against a background of the times which created their success. Here we see the early Henry Ford (this volume ends when Ford was 52 years old), grasping for a way to make money out of this infant technology. We also see the chaotic state of an industry which had great potential, but which had not as yet determined what the nature of its product would be (gas, electric, steam, tool for the masses, plaything for the rich). The treatment of Ford's fight against the Seldon patent is especially well told." - Edwin J. Benson