From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War

256 pp. From the back cover: "I refuse to apologize for telling the truth about advertising, and if it offended some people, that's just too bad. If I had wanted to be loved by those people I would have joined the Peace Corps." Jerry Della Femina said that. He also said: "Advertising is the most fun you can have with your clothes on." And the critics agree! CONTENTS: Nazis Don't Take Away Accounts; Who Killed Speedy Alka-Seltzer?; Fear, Son of Fear, and Fear Meets Abbott and Costello; Give Me Your Drunks, Your Weirdos...; Dancing in the Dark; The Creative Life; The Jolly Green Giant and Other Stories; Fights Headaches Three Ways; Fights Headaches Four Ways; Censorship; Rumors and Pitches; Profiles in Warm and Humane Courage; The Most Fun You Can Have With Your Clothes On.