120 pp. Black-and-white photographs throughout. was a visionary Swedish camera designer, inventor, and entrepreneur who revolutionized the photographic industry by creating the world's first modular, single-lens reflex (SLR) medium-format camera. His namesake company, Victor Hasselblad AB, became synonymous with uncompromising image quality and premium craftsmanship, earning a legendary status among professional photographers and historical significance as the camera system that documented the NASA Apollo Moon landings