Instincts of the Herd in Peace and War

213 pp. A collection of essays on human psychology and sociology, originally published in London during World War I. Trotter "had seen how the various nations had engaged in various forms of propaganda and persuasion in an attempt to goad 'mass man' into supporting their respective causes. To him, it made sense. For years, he had been arguing that Man, like all other animals (as demonstrated by Darwin), would be saturated in instincts and as such, prone to being managed like a man manages a herd. World War I served as an experiment which, as far as Trotter was concerned, proved the hypothesis. Trotter's arguments would be taken up by the master propagandist, Edward Bernays, and others bent on being The Man. One hundred years later, the Herd has yet to figure out that their strings are being pulled by other people who have studied them like a farmer studies a cow." Includes: Preface; Herd Instinct and Its Bearing on the Psychology of Civilized Man: Introduction, Psychological Aspects of Instinct, Biological Significance of Gregariousness, Mental Characteristics of the Gregarious Animal; Sociological Applications of the Psychology of Herd Instinct: Gregariousness and the Future of Man; Speculations upon the Human Mind in 1915: Man's Place in Nature and Nature's Place in Man, Comments on an Objective System of Human Psychology, Some Principles of a Biological Psychology, The Biology of Gregariousness, Characters of the Gregarious Animal Displayed by Man, Some Peculiarities of the Social Habit in Man, Imperfections of the Social Habit in Man, Gregarious Species at War, England Against Germany - Germany, England Against Germany - England.