Onward: How Starbucks Fought for Its Life without Losing Its Soul

350 pp. It was eight years after the founder of Starbucks Howard Schultz had resigned from the position of CEO when the company that he had sown the wind was at stake amid the cataclysmic financial crisis in 2008. The perilous state of Starbucks called for its creator's return to take the helm of a distressed ship on the verge of sinking into the abyss of obscurity with all its hopeful expectations, respectful achievements, not to speak of all of its shipmates from the management down to the store employees. Shultz could not let all of it happen. He accepted the calling in the capacity of CEO to save the ship and continued sailing onwards, which forms the basis of this book.