{"product_id":"proofiness-how-youre-being-fooled-by-the-numbers","title":"Proofiness: How You're Being Fooled by the Numbers","description":"In Zero, Charles Seife presented readers with a thrilling account of the strangest number known to humankind. Now he shows readers how the power of skewed metrics-or \"proofiness\"- is being used to alter perception in both amusing and dangerous ways. Proofiness is behind such bizarre stories as a mathematical formula for the perfect butt and sprinters who can run faster than the speed of sound. But proofiness also has a dark side: bogus mathematical formulas used to undermine our democracy-subverting our justice system, fixing elections, and swaying public opinion with lies. By doing the real math, Seife elegantly and good-humoredly scrutinizes our growing obsession with metrics while exposing those who misuse them.","brand":"Penguin","offers":[{"title":"Default Title","offer_id":29594311819334,"sku":"2292402","price":6.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1232\/9510\/products\/2292402.jpg?v=1571427263","url":"https:\/\/ym-demo.myshopify.com\/products\/proofiness-how-youre-being-fooled-by-the-numbers","provider":"Yesterday's Muse","version":"1.0","type":"link"}