286 pp. "On November 6, 1899, the first Packard was produced. Right from the beginning Packard was aimed at the luxury market, and those purchasing a Packard could be sure that cost had not been a limiting factor in producing the best car possible. Packards soon became a status symbol par excellence, and were owned and driven by such diverse figures as Babe Ruth, Henry Luce, and Tom Mix. ...Packard was largely responsible for automotive advancement, both in design and construction. Unfortunately, the Depression brought a steep decline in the sales of luxury cars and force those companies that dealt in this field either to price themselves out of business or to produce cars of moderate price."
