The Tipping Point: How Little Things Can Make a Big Difference

xii, 301, 15 pp. Includes a new afterword by the author. "This celebrated New York Times bestseller... is a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwell's new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems."